{"title":"José Filipe Torres","description":"\u003cp\u003e\u003cspan\u003eJosé Filipe Torres (Lisboa 1976) é fundador e CEO da consultora Bloom Consulting. Desde 2001, o autor tem vindo a assessorar diferentes países, regiões e cidades no desenvolvimento das suas estratégias de Nation e Place Branding, como por exemplo Austrália, Costa Rica, Jamaica, Polónia, Estocolmo entre outras. Torres colabora ainda com o World Economic Forum e é orador convidado em algumas das mais prestigiadas universidades americanas e europeias, como HARVARD, London Business School, Stockholm School of Economics, entre outras.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"nation-brand-builders","title":"Nation Brand Builders","description":"\u003cp data-start=\"286\" data-end=\"514\"\u003e\u003cstrong data-start=\"286\" data-end=\"325\"\u003eNation Brand Builders (2nd Edition)\u003c\/strong\u003e presents an overview of the strategies, actions and policies developed by \u003cstrong data-start=\"400\" data-end=\"436\"\u003e44 countries, regions and cities\u003c\/strong\u003e that actively sought to manage and strengthen their international reputation.\u003c\/p\u003e\n\u003cp data-start=\"516\" data-end=\"737\"\u003eThe book analyses how governments, territories and institutions used \u003cstrong data-start=\"585\" data-end=\"604\"\u003enation branding\u003c\/strong\u003e and \u003cstrong data-start=\"609\" data-end=\"626\"\u003ecity branding\u003c\/strong\u003e approaches to position themselves globally, attract investment, tourism, talent and international recognition.\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"966\"\u003eThrough real cases and comparative analysis, this edition explores why some branding strategies succeeded while others failed, offering valuable insights into territorial communication, place identity and reputation management.\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1219\"\u003eThis updated edition also includes additional content dedicated to \u003cstrong data-start=\"1035\" data-end=\"1054\"\u003eNation Branding\u003c\/strong\u003e and \u003cstrong data-start=\"1059\" data-end=\"1080\"\u003eCity Branding 2.0\u003c\/strong\u003e, making it an essential reference for researchers, students, policymakers, marketers and professionals working in territorial development.\u003c\/p\u003e\n\u003ch3 data-start=\"1221\" data-end=\"1240\"\u003eTopics covered:\u003c\/h3\u003e\n\u003cp data-start=\"1241\" data-end=\"1465\"\u003e• Nation Branding\u003cbr data-start=\"1258\" data-end=\"1261\"\u003e• City Branding\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e• Place Branding\u003cbr data-start=\"1295\" data-end=\"1298\"\u003e• Territorial Marketing\u003cbr data-start=\"1321\" data-end=\"1324\"\u003e• Country Reputation\u003cbr data-start=\"1344\" data-end=\"1347\"\u003e• Public Diplomacy\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e• Urban Marketing\u003cbr data-start=\"1385\" data-end=\"1388\"\u003e• Destination Branding\u003cbr data-start=\"1410\" data-end=\"1413\"\u003e• International Positioning\u003cbr data-start=\"1440\" data-end=\"1443\"\u003e• Regional Development\u003c\/p\u003e","brand":"Caleidoscópio","offers":[{"title":"Default Title","offer_id":59139933634894,"sku":"1199","price":23.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0116\/4709\/0788\/files\/nation-brand-builders.jpg?v=1779834128"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0116\/4709\/0788\/collections\/Jose_Filipe_Torres.jpg?v=1773410347","url":"https:\/\/caleidoscopio.pt\/collections\/jose-filipe-torres.oembed","provider":"Caleidoscópio","version":"1.0","type":"link"}